Glenlivet Dram Chair
WATCH NOW The Dram Chair for Glenlivet
Tasked with designing a chair to launch Nàdurra, a connoisseur whisky by The Glenlivet, it seemed critical to us to ensure the chair took inspiration from the whisky with its materials but not necessarily in its form.
We were keen to create a design that when viewed had the ability to take your imagination to a place of relaxation beside a wild river, leaping with salmon, in the highlands of Scotland. The Dram chair’s narrative is that of a luxury camping chair with hand-crafted slung oak tanned leather and English oak capturing the spirit of the brand.
“It was a joy from start to finish – Gareth approached the commission with such vigour and imagination and helped us release something much more dynamic and contemporary than we’d hoped for. And, of course, the attention to detail on selected materials and the craftsmanship were impeccable.”
-Sara Jenson, Button Collective Commissioning partner of The Dram Chair for Glenlivet
